FREE CHEAT SHEET

Following Up
With Leads

The 5-page quick-reference guide for teen program providers. Timing, templates, and tactics to convert inquiries into enrollment without rebuilding your CRM.

The follow-up timing framework: 0-5 min through Day 14+
Channel playbook: email, phone, and SMS do's & don'ts
Parents vs. teens: how to tailor outreach for each audience
5 mistakes that quietly cost you enrollments
3 quick wins you can implement today

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What's Inside

Five pages. Zero filler.

Built for admissions directors, program marketers, and enrollment teams who need a tighter follow-up process without a major systems overhaul.

Why Speed Wins

The research behind 5-minute response times and why 71% of leads slip through the cracks.

The Timing Framework

Exactly what to do at 0-5 min, same day, Day 2-3, Day 5-7, and Day 14+, with copy guidance.

The Channel Playbook

When to use email, phone, or text. Specific do's and don'ts so nothing falls flat.

Parents vs. Teens

Different audiences, different decisions. How to tailor your follow-up for each.

5 Mistakes + Quick Wins

The follow-up mistakes most programs make and three things you can fix today without new tools.

5 pages of timing, templates & tactics

The Numbers

Why follow-up makes or breaks enrollment

Sources: Lead Response Management Study (MIT / InsideSales.com), Harvard Business Review, Forbes.

78%

of families choose the first program that responds to their inquiry

21x

more likely to convert when you follow up within the first 5 minutes

71%

of internet leads are wasted due to slow or nonexistent follow-up

Following UpWith Leads