The year-round marketing system for teen program providers. 5 phases, specific tactics, and the metrics to track every step of the way.
Summer program marketing isn't one challenge. It's five. The work in October isn't the same as the work in March, which isn't the same as the work in July. This playbook breaks the year into five clear phases, each with strategic priorities, specific tactics, and the metrics worth tracking.
Most marketing guides treat every business the same. Summer programs aren't every business. The seasonality is brutal, the audience is split between teens and parents, and one make-or-break window decides the entire year.
This playbook was built specifically for the realities of running a summer camp, pre-college program, gap year experience, or teen enrichment program. If you're trying to fill seats year after year, it's for you.